NPBP: Digitalisation is (only) a tool. Business objectives are key

Fintech technologia IT informatyka
Imagine a world without mobile solutions: smartphones, laptops, email, or Skype. Imagine a corporate desk without a network-enabled printer; a factory without an assembly line; travelling without airplanes; or trading without cashless payments.ShutterStock
9 października 2019

Imagine a world without mobile solutions: smartphones, laptops, email, or Skype. Imagine a corporate desk without a network-enabled printer; a factory without an assembly line; travelling without airplanes; or trading without cashless payments.

These are but some of the changes in our lives prompted by the era of digital technology in the last 20 years. The scale of the changes and their impact on economic growth has been enormous and multi-faceted, spanning business operations and personal lives, products and services, public administration, and e-commerce. Digital accounting as a new benchmark, digital marketing tools, broadcasters focusing on pay-per-view, book publishers (the industry seems to be strictly non-digital!) massively investing in print-by-request solutions: in every industry, digital technology is creating new business opportunities. And these opportunities rely on us: clients, consumers, users, and our changing behaviour.

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Źródło: Dziennik Gazeta Prawna

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