Digitalisation is (only) a tool. Business objectives are key

These are but some of the changes in our lives prompted by the era of digital technology in the last 20 years. The scale of the changes and their impact on economic growth has been enormous and multi-faceted, spanning business operations and personal lives, products and services, public administration, and e-commerce. Digital accounting as a new benchmark, digital marketing tools, broadcasters focusing on pay-per-view, book publishers (the industry seems to be strictly non-digital!) massively investing in print-by-request solutions: in every industry, digital technology is creating new business opportunities. And these opportunities rely on us: clients, consumers, users, and our changing behaviour.