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Pricelist of advertising formats

CPM

RON ROS SG Sekcje
grupa
gazetaprawna.pl*		 gazetaprawna.pl
dziennik.pl
forsal.pl
infor.pl		 website homepages website section
pages
Rectangle 300x250 130 zł 135 zł 140 zł 145 zł
Halfpage 300x600 150 zł 155 zł 160 zł 165 zł
650x200 bar** 150 zł 155 zł 160 zł 165 zł
Billboard 750x100 130 zł 135 zł 140 zł 145 zł
Double Billboard 750x200 150 zł 155 zł 160 zł 165 zł
Triple Billboard 750x300 170 zł 175 zł 180 zł 185 zł
Wideboard 970x200 155 zł 160 zł 165 zł 170 zł
Gigaboard 970x300 180 zł 185 zł 190 zł 195 zł
Scroller 130 zł 135 zł 140 zł 145 zł
Double Scroller 150 zł 155 zł 160 zł 165 zł
Tapeta 175 zł 180 zł 185 zł 190 zł
Screening 210 zł 215 zł 220 zł 225 zł
SurroundAd 230 zł 235 zł 240 zł 245 zł
FloorAd/Rollband 180zł 185 zł 190 zł 195 zł
Panel (dziennik.pl) 200 zł
Gigapanel (dziennik.pl) 240 zł
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* - the gazetaprawna.pl group includes the following: gazetaprawna.pl, dziennik.pl, forsal.pl, infor.pl
** - displayed only on: gazetaprawna.pl, dziennik.pl, forsal.pl

All prices include desktop and mobile (rectangle, halfpage) display.
No advertising is offered to be displayed on the following subpage: "kobieta.dziennik.pl/seks-bez-tabu".


Supplementary fees to be paid:

  1. Targeting:
    • for the operating system: 10% surcharge on the RC price
    • Geotargeting:
      • voivodeships: 20% surcharge on the RC price
      • cities: 25% surcharge on the RC price
      • IP-based: 30% surcharge on the RC price
    • hourly targeting: 15% added to the RC price
    • displaying in selected days: 15% added to the RC price
    • targeting by tags: 100% added to the RC price
  2. Capping:
    • cap 1/UU : 15% added to the RC price
    • capping other than 1: no surcharge
  3. Exceeding the permitted weight of the creative: for each 1 KB, 1% surcharge to the RC price
  4. Video in creatives: 10% surcharge on the RC price
  5. Expanding: 20% surcharge on the RC price
  6. vCPM: 40% surcharge on the RC price
    (a campaign may be bought in vCPM settlement for selected formats)

Legend:
IB – websites: dziennik.pl; gazetaprawna.pl; forsal.pl
IPL – infor.pl website