General requirements for advertising forms
The following rules apply to all forms of advertising displayed by Infor PL S.A. Also, compliance must also be followed in relation to the technical specifications of each advertising form available in the specification below.
Type: Image
Type: html5
Maximum JPG/HTML5 weight: 50 / 100 KB
Size: 750x100 px
File format: GIF, JPG, PNG, HTML5
Rectangular advertising 750x100 pixels displayed at the top of the page. It may be static or animated.
Type: image
Type: HTML5
Maximum JPG/HTML5 weight: 50 / 100 KB
Size: 750x200 px
File format: GIF, JPG, PNG, HTML5
Rectangular advertising 750x200 pixels displayed at the top of the page. It may be static or animated.
Type: image
Type: HTML5
Maximum JPG/HTML5 weight: 60 / 120 KB
Size: 750x300 px
File format: GIF, JPG, PNG, HTML5
Rectangular advertising 750x300 pixels displayed at the top of the page. It may be static or animated.
Type: image
Type: HTML5
Maximum JPG/HTML5 weight: 60 / 120 KB
Size: 970x200 px
File format: GIF, JPG, PNG, HTML5
Rectangular advertising 970x200 pixels displayed at the top of the page. It may be static or animated.
Type: image
Type: HTML5
Maximum JPG/HTML5 weight: 60 / 120 KB
Size: 970x300 px (GP, Forsal, Dziennik) / 1280x300 px (IPL)
File format: GIF, JPG, PNG, HTML5
Rectangular advertising 970x300 or 1280x300 pixels displayed at the top of the page. It may be static or animated.
Type: image
Type: HTML5
Maximum JPG/HTML5 weight: 300 kB
File format: GIF, JPG, PNG, HTML5
Size: 1920x1080px
Advertising form consisting of a billboard, a double billboard, a triple billboard or wideboard and a wallpaper.
Please check the technical specifications of the upper advertising formats (billboard, double billboard, triple billboard, wideboard) and wallpaper.
Each service has a different structure. When creating a wallpaper, you need to take into account the width of the content as well as the protected area in the form of a static header.
The width of the content for the individual services is as follows:
- gazetaprawna.pl - 1040 px
- dziennik.pl - 1176 px
- forsal.pl - 1020 px
- infor.pl - 1280 px
Protected area of the bar with a height:
- dziennik.pl: 200px
- forsal.pl, infor.pl: 40 px
- gazetaprawna.pl: 40 px + 40 px with a width of 1040 px
Maximum JPG/HTML5 weight: 50 / 100 KB
Size: 300x250 px
File format: GIF, JPG, PNG, HTML5
Rectangular advertising 300x250 pixels displayed in the right column of the page. It may be static or animated.
Type: image
Type: HTML5
Maximum JPG/HTML5 weight: 60 / 120 KB
Size: 300x600 px
File format: GIF, JPG, PNG, HTML5
Rectangular advertising 300x600 pixels displayed in the right column of the page. It may be static or animated.
Type: image
Type: HTML5
Maximum JPG/HTML5 weight: 50 / 100 KB
Size: 970x200px
File format: GIF, JPG, PNG, HTML5
Rectangular advertising under the navigation bar. It may be static or animated.
Type: image
Type: HTML5
Format available on: gazetaprawna.pl, forsal.pl i infor.pl.
Maximum JPG/HTML5 weight: 300 kb
Size: 1920x100px / 1920x450px
File format: JPG
The expand bar is a drop-down advertising format placed in the upper part of the websites, above the navigation bar. It consists of two components in the JPG format: the basic bar and the creative after expanding.
The basic bar is 1920x100px in size, and the creation after expanding is to be 1920x450px in size.
Each creative must be accompanied by two separate JPG files: the “EXPAND” and “COLLAPSE” buttons 152x42px in size.
The acceptable total weight of all components is 300kb.
When preparing an advertising creative, one should remember to keep a protected area on both sides of the creative.
The publisher will place the “EXPAND” and “COLLAPSE” buttons in the bottom right corner of the creative.
The creative must not have any telephone number, website address, description, website sponsor description, sponsor of the day, partner of the website placed thereon.
The detailed arrangement of the creative components is shown in the diagrams. The blue box (1180px) is the area of the main advertising message. The grey box is a the-called protected area that may not be visible to users with low resolutions; this area should be the background/fill of the creative.
Maximum JPG/HTML5 weight: 60 / 120 KB
Size: 750x200 / 950x200 px
File format: GIF, JPG, PNG, HTML5
Advertisement displayed over the content of the page, adjacent to the bottom edge of the web browser. The creative collapses automatically after 15 seconds, after which a tab remains on the right edge. The creative will expand again if the tab is clicked on. The tab closes automatically after 30 seconds.
Type: image
Type: HTML5
Maximum JPG/HTML5 weight: 60 / 120 KB
Size: 1600x60 px
File format: GIF, JPG, PNG, HTML5
Advertising form in the form of a scrolling bar at the bottom of the screen 1600x30 pixels or 1600x60px in size (similar to the news ticker on TV).
Type: image
Type: HTML5
Maximum JPG/HTML5 weight: 60 / 120 KB
Size: 1146x300 px
File format: GIF, JPG, PNG, HTML5
Rectangular advertisement displayed on the dziennik.pl homepage between the Tylko u nas and Kraj modules.
Type: image
Type: HTML5
Maximum JPG/HTML5 weight: 70 / 140 KB
Size: 1146x600 px
File format: GIF, JPG, PNG, HTML5
Rectangular advertisement displayed on the dziennik.pl homepage between the życie gwiazd and technologie.
Type: image
Type: HTML5
Maximum JPG/HTML5 weight: 40 / 80 KB
Size: 657x60 px
File format: GIF, JPG, PNG, HTML5
Rectangular advertisement displayed on gazetaprawna.pl and forsal.pl websites.
On the homepage and the section pages, the bar is above the latest news, and on the article pages items are displayed above the article lead.
Type: image
Type: HTML5
Maximum JPG/HTML5 weight: 50 /100 KB
Size: 650x200 px
File format: GIF, JPG, PNG, HTML5
Banner displayed under the lead in the article.
Type: image
Type: HTML5
Maximum VIDEO weight: 2 MB
Size: as per the specification of the advertising form (billboard, double billboard, rectangle, etc.)
File format: mov, mp4, mpeg
VideoAd – an advertising video of up to 30 seconds displayed in any advertising form (billboard, doublebillboard, triplebillboard, wideboard, rectangle, etc.), whereas in advertising forms displayed on the layer above the page content (toplayer, floorad) it is allowed to display a VideoAd of up to 15 seconds.
The material to be displayed shall be prepared by the client
The creatives consist of an advertising video (MP4, WEBM) and the creative proper (html5), provided with start/pause buttons, stop, sound on/off and indicators of loading and progress of the video played.
The creative may be launched in the two following modes:
Videos should be sized to match the size of the creatives in which they will be displayed. The specification of the particular advertising forms is available in the specification below.
Maximum VIDEO weight: 5 MB
Resolution: min. 640x480 px, max. 1920x1080
Proportions: 16:9
File format: mov, mp4, mpeg
Movie length: do 30 sekund
Codec: każdy, z wyjątkiem: ProRes 4444, HDV 720p60, Go2 Spotkanie 3 i 4, ER AAC LD, redCode
Video Out-Stream is a video advertisement displayed in the content of the article, after broadcasting the advertising space disappears.
Format: mp4
Video codec: H.264
Audio codec: AAC
Video bitrate: min. 1500 kbps, zalecane 3000 kbps
Audio bitrate: 192 kbps
Audio channels: zalecane 2
Resolution: min. 1280x720, zalecane 1920x1080
Aspect ratio: 16 : 9
FPS: min. 25 kl/s, zalecane 60 kl/s
15 lub 30 sekund
Maximum weight: 30 MB
For the codes:
Codes compliant with VAST 3.0 or 4.0 supporting SSL communication (https)
Maximum JPG/HTML5 weight: 50 / 100 KB
Size: 300x250 px
File format: GIF, JPG, PNG, HTML5
Rectangular advertising 300x250 pixels displayed in the centre of the page. It may be static or animated.
Type: image
Type: HTML5
Maximum JPG weight: 60 KB
Size: 300x600 px
File format: GIF, JPG, PNG
Creative/format available for the following websites: gazetaprawna.pl; dziennik.pl; forsal.pl; infor.pl. Rectangular advertising 300x600 pixels displayed in the centre of the page.
Type: image
Maximum JPG/HTML5 weight: 100 KB
File format: GIF, JPG, PNG, HTML5
Advertising form where 3 formats, i.e. screening, the bar under the menu and rectangle are displayed simultaneously.
Type: image
Type: HTML5
Number of characters including spaces: 5000
Number of characters in title: do 40
Content of the article: should refer to the subject matter of the website
The content of the article should be provided in a text (.txt) or MS Word (.docx) file, and the graphic forms – in jpg/gif files.
If the article contains any links, they should be embedded in a text or MS Word file.
Linking in articles is only allowed with the “nofollow” attribute.
After the preparation of the texts ordered is completed without the issue taking place within 30 days for reasons attributable to the client, Infor Biznes Group shall have the right to invoice 50% of the order value.
The article may contain up to 3 graphic designs.
Maximum weight of one graphic design is 50 kb
Preferred size: 1024x768px
Minimum size: 800x600px
Acceptable file formats include the following: GIF, JPG, PNG
Size: gazetaprawna.pl / forsal.pl / infor.pl : 750x200
Maximum weight: 30 KB
Coding required: UTF-8
Language of the creative HTML5
Maximum weight of the entire mailing: 100 KB
It is required to provide the following information for the mailing to be sent (in addition to the content):
HTML creatives should be prepared as follows: